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عمومی::
اومنیچنل
The last few years have witnessed a surge in the business world as companies move from multi-channel to omni-channel.
In an omni-channel environment, all channels
Having an omni-channel strategy helps customers to have a complete, unique, and seamless experience between channels (Juaneda-Ayensa et al.
Companies should assess where their customers are before determining if an omni-channel strategy is the best option for them (Newman, 2015).
Omni-channel Open data Organizations Outdated systems
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